For an exhibitor looking to promote a brand, product or service, though, the last thing you want is to blend into the (very colorful) scenery at San Diego Comic Con or any other convention or trade show. This is your opportunity to make an impact if you’re not afraid to take chances. “Go big or go home.”
We just returned from Wizard World Chicago Comic-Con 2013, where we presented a panel on marketing your brand. While we were there, we navigated the massive convention floors to check out merch and artist displays. Check out our photo gallery of awesome retailer and artist alley booth designs.