Turning Your Art Into an Online Business: Branding & Marketing for Creators
Recorded at Wizard World St. Louis Comic-Con, Saturday, April 5, 2014
This panel of professional writers, crafters, business owners and marketers provides helpful tips on promoting your art, and yourself, online. Topics such as starting your business, targeting your audience through advertising and social media, protecting your designs, time-management, and how to maintain an online shop are discussed.
Moderated by Nerd For A Living’s Wendy Buske, panel speakers include:
- Ashley Schonberg, owner of Jayne Danger
- Rhiannon Paille, author of the Ferryman & the Flame YA book series
- Amanda Nuckolls, owner of GnomeAcres
- Adron Buske, owner of Armadian Creative; writer of Loop & Hoodie and Good Intentions
Ashley Schonberg is the owner and artist behind Janye Danger, creator of a popular line of cute and whimsical plushies available on her Etsy shop. The Jayne Danger name began as an idea for a clothing line. Once Ashley dug in, she realized that she was unsure how to grade patterns to fit anyone but herself. She still really wanted to start a business selling handmade items, so she started creating plushies for friends and family. Her first Jayne Danger plushie run consisted of an octopus, a whale, and a couple unique creatures. Once the octopus sold, she started getting more and more requests for them. From there, she developed a pattern and started making as many as possible.
Her favorite thing about making octo-plushies is seeing the faces light up when customers first see them.
Ashley studies apparel design at Iowa State University, and recently finished a semester studying in London.
Follow her on Twitter: @JayneDanger
Rhiannon Paille is a Booksmith from the North, telling her fantastical tales to unsuspecting folk on mountains, in valleys and mostly in cities around the world. She is the author of the young adult paranormal romance book series, The Ferryman & The Flame, as well as Integrated Intuition: A Comprehensive Guide to Psychic Development, all available on Amazon.com.
She holds a PhD in Metaphysical Science and Parapsychology, which is to say she happens to know a lot about what goes bump in the night. When she’s not writing, she’s singing karaoke, burning dinner, and hiding her superhero identity. She’d like to own a unicorn one day, as long as it doesn’t eat her.
Follow her on Twitter: @RhiannonPaille
Amanda Nuckolls, Founder and Chief Executive Gnome at GnomeAcres, has been making art using various mediums since the age of 3. She grew up in a family that owned an arts & crafts business and was often a regular contributor to the many products they offered. In 2009, after spending the 20 years around llamas and alpacas, she decided she would obtain her first llama, “Oh My Darling, Clementine”. The acquisition of Clementine, combined with her lifelong love of the agricultural world, playing outside and “making stuff”, helped to spark the idea of GnomeAcres. When GnomeAcres came to fruition in late 2009/early 2010, Amanda saw it as an opportunity to pursue her true passions.
Amanda has a background in website design, website development, e-commerce, online marketing, radio, newspaper, photography, woodworking, agriculture education, tractor riding and professional clowning. Because of her vast knowledge in these areas, all of GnomeAcres show displays, product packaging, promotional materials and websites are created in-house by Amanda herself.
Follow her on Twitter: @GnomeAcres
Adron Buske is a multi-discipline creative professional with over 13 years of experience. In 2013, he stepped away from a decade-plus career in the Radio industry to start his own company, Armadian Creative, providing digital & traditional marketing solutions and unique brand storytelling for clients of all sizes. He specializes in graphic design, front-end website development, photography and digital marketing.
Previous to taking the self-employment plunge, he was the corporate Director of Digital Creative Services for Emmis Communications, overseeing custom internal and client solutions for radio stations in New York, Los Angeles, Chicago, Austin, St. Louis and Indianapolis – including the two biggest hip-hop radio stations in the country and several of the nation’s most notable rock stations. Before going corporate, he was the Digital Creative Director for the St. Louis cluster of Emmis radio stations.
Follow him on Twitter: @AdronBuske