There are plenty of jobs out there in the big, scary world that require degrees with various acronyms from prestigious schools. There are also jobs that say those credentials are “preferred”, but in reality, the recruiter is just looking for a smart, reliable person who isn’t an ass. This article shares a a quick list of simple, practical things that will help you when job searching for anything from comic book clerk to a creative director.
The comic book industry exists largely in a vacuum, playing by our own rules – and fast and loose even with those. Among them: the “blind eye” that publishers turn towards Artist Alley’s bustling commerce of non-licensed trademark exploitation. The dollars are generally too small, the usage too benevolent, to raise corporate eyebrows. Tradition says, as long as we avoid the rampant bootlegging of the hucksters, the Alley is healthy for our industry and its fans. Now, though, the game may be changing.
Social media is a powerful communication and marketing tool. If you want to gain notoriety for yourself and/or your intellectual property, product or business, there’s pretty much no avoiding the usefulness of the social nets. Your social media profiles will be scrutinized. They way you present yourself on social profiles can present a quick overview of your personality, skills and ambitions. However, you can totally blow that first impression – and in so doing lose a potential interview, client, customer or follower – by falling victim to one of these social mistakes.
For an exhibitor looking to promote a brand, product or service, though, the last thing you want is to blend into the (very colorful) scenery at San Diego Comic Con or any other convention or trade show. This is your opportunity to make an impact if you’re not afraid to take chances. “Go big or go home.”
We just returned from Wizard World Chicago Comic-Con 2013, where we presented a panel on marketing your brand. While we were there, we navigated the massive convention floors to check out merch and artist displays. Check out our photo gallery of awesome retailer and artist alley booth designs.