Turning Your Art Into an Online Business: Branding & Marketing for Creators
Recorded at Chicago’s C2E2 2014, this panel of nerd industry professionals discusses different types of jobs that exist within pop-culture. Each speaker talks about their career path, from education to on-the-job experience. Topics include small business start-up, the challenges of working for yourself versus corporations, networking and more.
- Lorenzo Lizana of Lion Forge Comics
- Jaimie Cordero of Espionage Cosmetics
- Andy Schmidt of Comics Experience & Brand + Entertainment Solutions
- Pat Loika of Comixology & the Loikamania Podcast
Moderated by: Wendy Buske of Nerd For A Living
Special thanks to Joey Groah at DIGICO for recording this panel.
Lorenzo Lizana is an accomplished illustrator who has created art for comic books, children’s storybooks, product packaging, toy design, storyboards for commercials and animated television programming and more.
He is the art director for Lion Forge Comics, and is currently the artist of Catalyst Prime and Accel, both digital releases for Lion Forge.
Follow Lorenzo on DeviantArt.
Follow him on Twitter: @Lizana314
Jaimie Cordero is the CEO / Artistic Director of Espionage Cosmetics, an all nerd, woman-owned business based in Tacoma, Washington, creating make-up for nerds, by nerds. Founded in 2011, the company has seen enormous growth in the niche nerd market. In the last year alone, Espionage Cosmetics has expanded from a living-room operation to a Tacoma-based studio space with 3 full-time women employees. Bi-monthly product launches and full produced ad campaigns pour out of the studio manned by a full-time wardrobe master/cosplay expert, an interns and conventions coordinator, and Jaimie. Her business card says Glitter Jedi.
Follow Jaimie on Twitter: @TheGlitterJedi
Andy Schmidt, former Senior Editor at IDW Publishing, former Editor at Marvel Comics, and writer of such comics as 5 Days to Die and Challenger Deep, launched Comics Experience for people who want to make comics, people who want to work in the comics industry, and those who just want to know more about the fantastic medium of comics.
During his nearly six years at Marvel Comics, Andy edited such popular comic books as X-Men, X-Factor, Alias, Secret War, Captain America: The Chosen, Iron Man / Captain America: Casualties of War, Avengers Classic, and the Annihilation saga. As an assistant and associate editor, Andy worked on nearly every major character in the Marvel canon–from Spider-Man to the Avengers and Fantastic Four.
Andy’s “tour of duty” also led him to work with the top writers and artists in the comics industry from Stan Lee to Brian Michael Bendis and from John Romita Jr. to David Finch and Steve McNiven. After leaving Marvel, Andy launched a new career of writing and editing, and founded Comics Experience to pass his knowledge on to students.
Andy was also the Senior Editor at IDW Publishing in charge of such popular franchises as G.I. Joe and Transformers. Additionally, he still found the time to write for Boom Studios, IDW, and others, as well as writing an authoritative, Eagle Award-winning book about making comics: The Insider’s Guide to Creating Comics and Graphic Novels, published by Impact Books.
Follow him on Twitter: @ComicExperience
Pat Loika is a writer and illustrator based out of San Diego, CA. He works for Comixology, the premiere cloud-based digital comics platform, and hosts the Loikamania Podcast, focused on comics, pop-culture and creator interviews. He also dabbles in photography.
Visit his personal website: PatLoika.com
Follow him on Twitter: @PatLoika