Social media is a powerful communication and marketing tool. If you want to gain notoriety for yourself and/or your intellectual property, product or business, there’s pretty much no avoiding the usefulness of the social nets. Your social media profiles will be scrutinized. They way you present yourself on social profiles can present a quick overview of your personality, skills and ambitions. However, you can totally blow that first impression – and in so doing lose a potential interview, client, customer or follower – by falling victim to one of these social mistakes.