Wendy Buske - Digital Producer / Project Manager / PR and Marketing

Wendy Buske

Digital Producer | Project Manager | PR & Marketing

618.540.1765 | wendy.buske@gmail.com | @wendybuske


Recognized as a self-starter, consistently going beyond role responsibilities to support team members and the business as a whole. Interested in a position that not only involves current skill sets, but expands upon them within a corporation that encourages both personal and professional growth.

Qualifications & Experience


Digital producer for media campaigns, social efforts, permission marketing, websites, and full digital campaign development solutions for local, regional and national companies, with budgets ranging from thousands to millions.

Extensive experience with project management, and coordinating tasks and resources through tools like MS Project, Merlin, and Basecamp.

Extensive work in digital media strategy, campaign execution & trafficking – working alongside media planners and following through to launch. Includes standard & rich, with numerous varieties of units served through network or site buys. Work regularly with PointRoll, DoubleClick, and SpongeCell.

Email & permission-based marketing experience, including concept and content creation, list management, testing & distribution using platforms like Campaign Monitor, Constant Contact, and MailChimp.

Full website design & development management, often utilizing Content Management Systems (WordPress, Drupal, DotNetNuke, Oracle, proprietary CMS tools). Familiar with creative for these environments, and working within them to make light code edits, add content, etc.

SEO and SEM background, using Google AdWords (keyword research and PayPerClick campaign management), and Google Analytics (data review and strategic analysis for clients).

Experience creating and managing social campaigns across numerous channels (Facebook, Twitter, YouTube, Pinterest, Tumblr, Vimeo), as well as analyzing data from monitoring & engagement tools (Radian6, Sprout Social, HootSuite, SocialMention).

Manage content marketing campaigns for brands, including vendor discovery, strategic planning, content creation and activation.

Excellent internal and client-facing written and verbal communication skills.

Current & Former Clients

  • AT&T
  • United Industries (Spectrum Brands)
  • Nestlé Purina
  • Charter Business
  • Enterprise Holdings, LLC
  • QRS Recycling
  • Echo360
  • Chamberlain College of Nursing
  • Landmark Bank
  • Missouri Botanical Garden
  • Business Marketing Association of St. Louis

Software Proficiencies

  • Microsoft Office Suite
    (Word, Excel, PowerPoint)
  • Adobe Creative Suite
    (Dreamweaver, Photoshop, InDesign, Illustrator)
  • Mac & PC Platforms

Professional Experience & Work History

Rodgers Townsend | DDB

St. Louis, MO
Digital Producer
November 2012 – Present


Manage multiple client campaigns and projects across all digital platforms – including media campaigns, social efforts, full website projects, permission marketing campaigns, content marketing, and more. Work alongside account services, creative and development teams to provide project strategy and tactical guidance, accurate budgets, & timelines.

Responsibilities:

  • Involved in all aspects of each project – from initial strategy through launch for all projects
  • Manage day-to-day progress and deliverables with internal teams and external vendors
  • Work alongside account service on client facing presentations and communications
  • Create new processes, where needed, for new or unexplored campaigns/projects

Nerd For A Living

St. Louis, MO
Co-Founder
PR & Marketing Director
July 2013 – Present


Co-founder, PR & marketing director, writer and podcast co-host at Nerd For A Living. Moderator and speaker panelist at comic and pop-culture conventions such as San Diego Comic-Con, Emerald City ComicCon, C2E2 (Chicago), Wizard World St. Louis & Chicago, Geek Girl Con (Seattle). Provide marketing and brand consulting, as well as career growth insights to people of a “nerdish persuasion”.

Responsibilities:

  • Organize, moderate and speak on panels focused on career growth
  • Manage day-to-day communications and scheduling with partners, potential guest speakers, and interviews
  • Editor and writer for articles focused on branding, marketing, and professional growth

Infuz

St. Louis, MO
Project Manager
May 2011 – November 2012


Manage multiple client solutions, as well as internal creative and development resources. Work alongside Project Management and Account Services Teams to provide project guidance and accurate budgets and timelines.

Responsibilities:

  • Involved in initial strategy and documentation for all projects including budgeting, resource management/scheduling, quality assurance, and recommended implementation of various online solutions
  • Managed day-to-day progress of website, digital and traditional media, email, video, and social projects
  • Provided copywriting services for emails, website content and marketing materials
  • Worked with all teams to manage agency resources, and forecast availability for potential projects

SteadyRain

St. Louis, MO
Project Manager IC
Internet Consultant KM
Strategy Coordinator
April 2008 – May 2011


Managed multiple client solutions with various budgets and was promoted twice during my three-year tenure. Worked alongside Strategy Team to provide detailed website and online marketing consulting to include: website content and functionality improvement; organic and paid search improvement options; brand reputation management; domain portfolio management; analytics reporting; social media opportunities; and internal knowledge management alternatives.

Responsibilities:

  • Implemented SEO strategies for multiple clients
  • Created, managed and monitored Social Media campaigns for clients
  • Managed client permission marketing campaigns from content creation through deployment
  • Involved in all phases of project management of website and/or online marketing solutions, including initial strategy, budgeting, time management, testing, implementation, and reporting
  • Provided copywriting services for emails, website content, and marketing materials
  • Managed internal marketing projects to include revamp of SteadyRain social media campaign, creation, editing and distribution of press releases, and event coordination

Education

California State University

Fullerton, CA | 1999 – 2000
Mass Communications focusing on
Marketing, PR and Creative Writing
Dean’s List

Southwestern Illinois College

Belleville, IL | 1997 – 1999
A.A. in Business & Communications
Phi Theta Kappa Honor Student
Dean’s List

Wendy Buske | wendy.buske@gmail.com | @WendyBuske | 618.540.1765

Email Me!